Simple Order Processing

From print to web ads, Adtkr uses the same layout and principles of booking. The simplified yet powerful screens ensure your team can only select appropriate options, reducing the chances of booking errors and increasing customer satisfaction. 

MSL have worked with users throughout the design process, to ensure that Adtakr helps your achieve their advertising sales potential.

print

NEWSPAPERS AND MAGAZINES


Designed for newspapers and magazines, Adtakr allows both simple and complex print bookings for display ad and classified linage. Benefits such as automatic selection of publication date(s), according to your defined publishing schedule, speeds the booking process whilst also reducing errors.




MULTIPLE PUBLICATIONS


Each ad booking can have a variety of publications with a mixture of ad sizes and properties – enabling full campaign booking in one form.




WYSIWYG LINAGE BOOKINGS


The practical text input screen gives you a WYSIWYG view of the advert which can be sent to the advertiser for proofing, reducing the risk of errors and also providing an upsell opportunity. Ready to print PDFs are generated automatically in either RGB or CMYK colourspaces.




MUTIPLE CLASSIFICATIONS


Each print advert can appear under various classifications within the publication all from one booking - maximizing the advertiser's exposure while minimizing your time spent booking. Additionally, classifications can be assigned to adtypes, such as Lineage and Display.




SPECIAL POSITIONS AND NAMED PAGES


Flexible configuration allows each publication to have their own set of Named Pages and associated Special Positions enhancing booking and planning workflows.




CONFIGURABLE MODULE SIZES


Drop down lists offers you a quick input option for booking regular ad sizes.




FLEXIBLE MATERIAL HANDLING


The outstanding flexibility of the system is only reinforced by the ability to assign different materials per insertion. This allows full campaign booking on a single advert – each insertion having a different piece of ad copy. This also has a direct impact on your advertiser who can receive one invoice for their whole campaign, instead of per advert.




PRICE OVERRIDE


Depending on persmissions, users can enter a negotiated rate for the booking. Reports can offer managers full transparency of discounts given against rate card.




BOOKING OVERVIEW


A comprehensive review screen allows you to check the booking details or to give a summary to the advertiser. The screen lists all relevant information including publications, date, size, classifications and price.




REPEAT BOOKINGS


Bookings can be repeated without you re-entering any consistent data, not only does this improve the booking time, the production process is also handled more efficiently.




ADVERTISEMENT CANCELLATION


Cancelling a booking is quick and reportable. Reasons can be entered allowing you to have full explanations as to lost revenue.





ORDERS

NEWSPAPERS AND MAGAZINES


Designed for newspapers and magazines, Adtakr allows both simple and complex print bookings for display ad and classified linage. Benefits such as automatic selection of publication date(s), according to your defined publishing schedule, speeds the booking process whilst also reducing errors.




MULTIPLE PUBLICATIONS


Each ad booking can have a variety of publications with a mixture of ad sizes and properties – enabling full campaign booking in one form.




WYSIWYG LINAGE BOOKINGS


The practical text input screen gives you a WYSIWYG view of the advert which can be sent to the advertiser for proofing, reducing the risk of errors and also providing an upsell opportunity. Ready to print PDFs are generated automatically in either RGB or CMYK colourspaces.




MUTIPLE CLASSIFICATIONS


Each print advert can appear under various classifications within the publication all from one booking - maximizing the advertiser's exposure while minimizing your time spent booking. Additionally, classifications can be assigned to adtypes, such as Lineage and Display.




SPECIAL POSITIONS AND NAMED PAGES


Flexible configuration allows each publication to have their own set of Named Pages and associated Special Positions enhancing booking and planning workflows.




CONFIGURABLE MODULE SIZES


Drop down lists offers you a quick input option for booking regular ad sizes.




FLEXIBLE MATERIAL HANDLING


The outstanding flexibility of the system is only reinforced by the ability to assign different materials per insertion. This allows full campaign booking on a single advert – each insertion having a different piece of ad copy. This also has a direct impact on your advertiser who can receive one invoice for their whole campaign, instead of per advert.




PRICE OVERRIDE


Depending on persmissions, users can enter a negotiated rate for the booking. Reports can offer managers full transparency of discounts given against rate card.




BOOKING OVERVIEW


A comprehensive review screen allows you to check the booking details or to give a summary to the advertiser. The screen lists all relevant information including publications, date, size, classifications and price.




REPEAT BOOKINGS


Bookings can be repeated without you re-entering any consistent data, not only does this improve the booking time, the production process is also handled more efficiently.




ADVERTISEMENT CANCELLATION


Cancelling a booking is quick and reportable. Reasons can be entered allowing you to have full explanations as to lost revenue.





digital

FULLY CONFIGURABLE WEBSITES


Your website is unique to you. The system will not constrain your design and offers every website the flexibility to have configurable pages and booking type.




FLEXIBLE RATING


Rates will be applied based on the duration or number of impressions. Integration with the DFP module can provide you with the real-time data to accurately charge the advertiser.




DEAL PRICING


The unit price of the web advert can be overridden providing you have the appropriate access rights. This can be reported upon giving managers full transparency.




INTEGRATION WITH GOOGLE™ DFP


Targeting the right audience at the right time is crucial for web advertisers. It is for this reason that we chose to integrate with the leading ad-server Google™ DFP – providing for behavioural, contextual and geographical targeting, to name a few. Their continual product development will always ensure that you are using the cutting edge of web serving technology.




TARGETTING OPTIONS


Adtakr has the functionality to specify Geographical, Behavioural and Time of Day targets. This information is entered in Adtakr and sent to your AdServer.





Multi form bookings

Media Systems Ltd has developed our software solution to enable publishers to book bespoke, even experimental channels, alongside standard requirements of Events, Inserts, Print and Online.

 

The Multi Form Booking Module offers versatility to companies allowing you to respond immediately to opportunities without upgrading software. The module allows items to be selected from a tree view, to have a specific price, a start and end date. Multi Form Booking can be used as a permanent booking method for a publishing channel, or as a stepping stone for a fully customised booking module.

 

Media Systems Ltd have developed various ad-hoc booking modules, interfacing with a variety of 3rd party applications and databases over the years. Our team can develop modules according to your specifications, or work with you to develop a module – advising you of the best practises in screen design and data entry.

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