Time Inc UK enlist MSL for Enterprise and Elvis DAM
Updated: Aug 3, 2018
Time Inc UK publishes many of the most iconic magazines in the country, including such titles as Woman’s Weekly, NME, Horse & Hound and Marie Claire. After deciding to put in place a comprehensive publishing solution, MSL was asked to help bring this to fruition, initially as consultants then as implementers. The business needs dictated that a wide-ranging solution was needed and to this end WoodWing’s Enterprise and Elvis DAM products have been positioned as the core of the system. In addition there were several highly important functions that needed to be fully integrated, including the management of contributors and their content from commission through to delivery, alongside Advertising and Editorial planning via Mediaplanner.